Our Top 10 Activewear Brands 2025
The best activewear brands in 2025 are redefining the boundaries between function and fashion. Designed to move seamlessly from high-intensity workouts to laid-back weekends, today’s top picks are as focused on performance as they are on style.
The best activewear brands in 2025 are redefining the boundaries between function and fashion. Designed to move seamlessly from high-intensity workouts to laid-back weekends, today’s top picks are as focused on performance as they are on style. From technical fabrics that support every stretch and stride to silhouettes that look just as good at brunch as they do in barre class, this year’s activewear is all about versatility, comfort, and endurance.
As we settle into new routines—whether that means hitting the gym more often, training for a race, or just elevating our everyday wardrobe—investing in quality activewear has never felt more essential. The right brand can motivate a workout, support your recovery, and make the hours between feel just as put-together. Think sleek compression leggings, moisture-wicking tops, and hybrid pieces that blur the line between active and off-duty.
Whether you're chasing a new personal best or simply want a reason to enjoy your morning walks in style, scroll on for our top 10 activewear brands to know in 2025.
1
LULULEMON
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A pioneer in performance wear, Lululemon has long been the gold standard for stylish, technically advanced activewear that transitions effortlessly from studio to street. Known for its flattering fits and fabric innovation (hello, buttery-soft Align™), the brand continues to lead the pack in 2025 with staples that feel as good as they look. Our current obsessions? The Hotty Hot High-Rise Lined Short 4"Lace Trim—specifically in Lavender Frost— a feminine twist on function that blends breathable mesh panelling with Lululemon’s signature movement-friendly cut—perfect for both sprint sessions and post-run coffee stops. And, of course, the Iconic Define Cropped Jacket Nulu, a sleek layering essential with thumbholes, a contoured fit, and a streamlined half-zip neckline. Whether you're warming up or winding down, these pieces strike the perfect balance between form, function, and fashion.
2
ALO YOGA
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Alo Yoga has cemented its status as the go-to brand for fashion-forward activewear that moves as effortlessly on the mat as it does on the street. With sleek silhouettes and elevated neutrals, Alo blends studio performance with off-duty polish. Two standout pieces this season? The Accolade 1/4 Zip Pullover in Athletic Heather Grey—a soft, oversized essential perfect for layering pre- and post-workout—and the Airlift Suit Up Bra, which delivers sculpting support with a glossy, second-skin finish that’s as chic as it is functional. Whether you're heading to pilates or just leaning into lounge mode, Alo has you covered in all the right ways.
3
HOKA
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When it comes to shoes, HOKA’s offer the ultimate combo of comfort, support, and style. These shoes are absolutely everywhere right. If you are on running-tok then you would definitely see these iconic shoes giving every marathon-girl’s outfits a bright pop of colour. Whether they’re deep into marathon training or just clocking easy miles, these influencers are doing it in style, and HOKA’s signature chunky sole and playful colorways are a big part of the look. The standouts for us: the Clifton 10 in Droplet/Druzy and the Bondi 9 in Alabaster/Birch, both certainly sure to brighten your running kit without trying too hard. If these colours aren’t quite your style, be sure to look through their website as there is no shortage of colours and shade combos to browse.
4
OYSHO
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If you're looking for activewear that’s equal parts chic and affordable, Oysho is the underrated gem you need on your radar. Known for its minimalist aesthetic and soft, wearable fabrics, Oysho delivers pieces that feel far more elevated than their price tag. We’re loving the Perfect-Adapt Crossover V-Cut Waist Flare Trousers in Charcoal—super flattering silhouette with just the right amount of stretch. Throw on the Fine-Knit Semi-Sheer Rib Crossover Jumper as your post-class cover-up and you’ve got a look that feels effortlessly put together, whether you're heading to reformer or just grabbing a smoothie.
5
VOURI
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Vuori has some really cute activewear basics that are made to move, but stylish enough to live in. The brand nails that California-cool vibe with soft fabrics, streamlined silhouettes, and just the right amount of colour. If you’re building a capsule of everyday activewear, start with the Villa Sport Short in Light French Blue—lightweight, breezy, and perfect for hot-girl walks or a quick gym session. We are also loving this brown set seen below, especially Vuori AllTheFeels™ Cami in Java, a buttery-soft essential with a flattering fit and just enough support. Vuori makes it easy to mix and match while still feeling put together, even when you’re not breaking a sweat.
6
ASTORIA ACTIVEWEAR
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If your vibe leans fully into the soft, feminine world of the pink pilates girl aesthetic, Astoria Activewear is your dream brand. Known for ultra-pretty prints, flattering cuts, and delicate details, Astoria is where function meets full-on feminine energy. The LUXE BALANCE Ruched Sports Crop in Red Gingham is giving retro romance with a sporty twist—supportive enough for a workout, but cute enough to style beyond the mat. Pair it with the LUXE BALANCE Crossover Short in Fleur, featuring a subtle floral print and sculpting waistband that hits in all the right places. Sweet, soft, and made for movement—this set is what pilates-core dreams are made of.
7
AMADA
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Designed in Switzerland with a focus on luxury and intentionality, Amada was founded with the mission to redefine activewear through the lens of elevated design and mindful movement. The brand focuses on creating flattering, chic, and feminine shapes that empower women to feel strong, confident, and effortlessly put together—whether they’re working out or simply moving through the day. Rooted in refined silhouettes and a neutral palette, Amada’s pieces feel more like curated fashion essentials than traditional gym gear. We’re especially into the Mira Asymmetric Top in Nude and the Jacqueline Balconette Bra in Black right now—pieces that capture the brand’s signature blend of elegance and edge.
8
CSB
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Australian activewear label CSB (Crop Shop Boutique) is known for bold cuts, feminine fits, and that signature blend of sporty-meets-sexy that makes every set feel like a confidence boost. Whether you're lifting, stretching, or lounging, CSB delivers pieces that hug in all the right places and look just as good outside the gym. We’re especially obsessed with the CSB x Isabelle Mathers collection—a dreamy collaboration that perfectly captures effortless, beachy elegance with a modern edge. Standouts include the Freedom Contour Crop, a sleek, sculpting top that moves with you, and the Ballet Wrap Top, which adds the soft, romantic energy we can’t get enough of right now.
9
ON CLOUD
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When it comes to footwear that fuses high-performance function with sleek, minimalist design, On Cloud is in a league of its own. Born in Switzerland, the brand is known for its precision-engineered comfort and clean, luxe aesthetic—perfect for those who want their everyday shoes to work as hard as they do, while still looking effortlessly elevated. We’re loving the Cloud 6 Versa in White for its crisp, ultra-wearable style that pairs with everything, and the Cloudnova 2 in Ice Sand, a go-to for off-duty days when you still want to feel polished. On Cloud makes it easy to stay comfortable without compromising on style.
10
DFYNE
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If standout silhouettes are your thing, Dfyne is the brand to know. Known for pushing the boundaries of traditional activewear, Dfyne blends functionality with bold, sculptural design to create pieces that make a statement—both in and out of the gym. We’re particularly into their Impact Collection, which features ultra-flattering, backless, and asymmetrical cuts that feel equal parts sporty and fashion-forward. The Impact Asymmetric Sports Bra in Ivory and Impact Longline Strappy Top in Silver are favourites for their unique shapes and flattering fits—proof that your workout wardrobe can be anything but basic.
The UK Running Girls You Need to Know.
Running is having a moment—and not just on the track. Across Instagram and TikTok, a new generation of women is redefining what it means to be a runner: strong, stylish, and seriously motivating.
Meet the UK-Based Running Influencers Setting the Pace in 2025
Running is more than just a sport, it’s a lifestyle. On platforms like Instagram and TikTok, a new wave of UK-based female runners is changing the game. These women are strong, stylish, and redefining what it means to be a runner in today’s world. Whether they’re conquering long runs, training for marathons, or simply making movement a joyful part of their daily routines, they are inspiring others to lace up and hit the pavement with purpose. Expect everything from motivational Strava snapshots to vibrant activewear sets, and candid conversations about mindset, recovery, and everything in between.
Ready for your next running inspiration? These are the UK-based running girls who are making waves and motivating us mile after mile.
1
MARY MCCARTHY
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We had to start with one of the London running girls: Mary McCarthy. Fresh off an impressive 3:09 finish at the London Marathon 2025 and a first female, second overall win at the UltraXco Finland 60km, Mary is setting the pace—literally. But her impact goes far beyond the racecourse. Blending fashion, fitness, and food into an engaging online presence, Mary has built a powerful community around movement and motivation. As an ambassador for brands like Lululemon, New Balance, and Free People, she champions a lifestyle where performance and style go hand in hand. More than just a digital creator, Mary is known for pushing boundaries—whether it's through a new challenge or personal goal—while inspiring her audience to do the same. Her story is one of energy, resilience, and unapologetic authenticity.
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SAVANNAH SACHDEV
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Savannah Sachdev brings a raw and honest perspective to running content, standing out for her authenticity. Based in London, she quietly began a run streak during lockdown that has now surpassed 1,000 consecutive days of movement. Despite this impressive feat, Savannah admits she thinks run streaks are “stupid” for most people. Her message isn’t about rigid routines or chasing perfection—it’s about showing up for yourself, finding joy in movement, and using running as a way to connect with yourself. With a loyal community of over 250,000 followers and partnerships with brands like adidas, Savannah’s influence continues to grow. She also writes a bi-monthly column for Women’s Running magazine, where she shares candidly about how running has helped her manage mental health and build confidence. Whether she’s running day 1,007 or discussing burnout, Savannah reminds us that the most meaningful runs help us feel more like ourselves.
3
LUCY GEORGIA
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One running influencer you need to know is London-based Lucy Georgia. With nearly 250,000 followers on Instagram and TikTok, Lucy inspires women of all levels by sharing her authentic journey—from lockdown runs to completing her first Ironman 70.3, despite never having cycled or swum before. Her honest storytelling and infectious positivity create a welcoming space that encourages everyone to start moving, no matter their fitness background. Whether tackling marathons or triathlons, Lucy’s passion and determination make her a standout figure in the London wellness scene and a powerful motivator for anyone ready to push their limits and find joy in running.
4
ANYA CULLING
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Anya Culling is a standout figure in the UK running scene. From a 4:34 debut in the 2019 London Marathon to a personal best of 2:34 in 2023, she has rapidly ascended to become one of the country's fastest female marathoners. Her journey began in 2018, and by 2022, she was competing in the elite category at the London Marathon. Anya is also an ambassador for lululemon and a coach for the Runna app, recently acquired by Strava. She shares her training routines, positive mindset, and nutritional strategies with over 150,000 Instagram followers, inspiring many to pursue their own running goals.
5
PHILY BOWDEN
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Phily Bowden is an elite 2:25 marathon runner aiming for the Olympics, with over 300k followers on Instagram and more than 150k subscribers on YouTube. Known for her down-to-earth approach, Phily shares her professional running journey candidly on her channel, offering valuable technical advice alongside real talk about the highs, lows, and everything in between. Partnering with her life and training partner, Daniel, she keeps it “100% real,” giving followers an authentic look at what it takes to compete at the highest level. Whether breaking down training sessions or sharing the mental grind of marathon life, Phily’s passion and honesty make her a must-follow for runners seeking to improve their technique and stay motivated through every challenge.
6
EILISH MCCOLGAN
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It would be a crime not to mention this legend of the sport: Eilish McColgan. A record-breaking force on the track and road, Eilish holds multiple British and European records, including the 10km and half marathon, and continues to redefine what’s possible in women’s distance running. With Olympic appearances and Commonwealth medals under her belt, she brings elite-level performance with an inspiring sense of purpose. But what sets her apart is how she brings her audience along for the ride—sharing the highs, lows, and everything in between with honesty and heart. Off the track, she’s the founder of Giving Back to Track, a non-profit supporting young athletes, and a voice for mental and physical resilience in sport. Whether you're aiming for a 5K PB or just lacing up your trainers, Eilish is proof of what grit, grace, and consistency can achieve and is definitely one to follow, with almost 250k followers on Instagram, there is no shortage of inspiring content.
7
BECKY BRIGGS
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Becky Briggs is a true legend in British marathon running. With around 115k followers on Instagram, Becky blends elite performance, everyday relatability, and expert coaching in a way that makes marathon training feel both aspirational and accessible. She smashed the European U23 marathon record with a stunning 2:29:06 win at Manchester in April 2022, ranking her solidly among Britain’s fastest ever—a milestone seeded in fierce grit and resilience. What sets Becky apart isn’t just her record-breaking ability—it’s how candidly she shares her journey. From overcoming an eating disorder as a teenager to forging a life in London as a nutrition graduate and elite runner, her feed offers more than training—it offers transformation. She’s now a qualified coach at NRG Coaching, offering insights into nutrition, marathon pacing, and mindset, layered with the real-life textures of balancing London life, recovery, and performance. Whether you’re chasing a 5K PB or planning your first marathon training block, Becky’s mix of elite-level know-how and unfiltered honesty makes her a go-to creator—and coach—for anyone wanting to run with purpose, passion, and heart.
8
EMILY JANE FAIRS
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With over 230k followers on Instagram and a growing YouTube channel, Emily Jane Fairs is one of the most relatable voices in the UK running scene. What is maybe not-so relatable is the fact she has run, not one, not two, but four ultra marathons (including a 100km race - yes 100!) Emily shares everything from race-day vlogs and weekly workout diaries to candid Q&As and what she eats in a day. But beyond the miles, it’s her honesty that stands out—openly sharing her journey through depression and anxiety, and how running became her anchor. Emily’s content is as much about emotional resilience as physical endurance, making her a powerful source of inspiration for anyone using movement to heal, grow, and feel stronger inside and out.
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LIZ NEWCOMER
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Liz Newcomer is a passionate distance runner and a rising influencer in the UK running community. With over 30k followers on Instagram and 5k subscribers on YouTube, Liz has built a dedicated audience around her inspiring journey as an American living in London. Her content, ranging from running tips to behind-the-scenes footage of her marathon training, resonates with a wide range of athletes, particularly those pursuing personal bests and marathon goals. On Instagram and TikTok, Liz shares her progress toward completing the prestigious Abbott World Marathon Majors, as well as her path to qualifying for Boston (BQ). Her mission is to empower others to embrace the sport and improve their times, with her personal achievements—completing 10 marathons and shaving nearly two hours off her marathon time—showcasing what’s possible with persistence and resilience.
10
CHARLIE WATSON
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Dietitian, marathoner, and all-round wellness realist, Charlie Watson is the voice behind one of the UK’s most relatable running platforms. With over 85k Instagram followers and a blog that covers everything from training and travel to surrogacy and nutrition, Charlie brings honesty and heart to the run community. Currently chasing a Boston Qualifier, she proves that dedication beats talent—and that you don’t have to be a “natural runner” to go far. Whether she’s sharing what’s on her plate or what’s on her mind, Charlie’s mission is clear: to make healthy living and marathon training simple, approachable, and human.
The Best Pilates Socks 2025 for Grip, Comfort & Style in Every Session
From studio to home workouts, these grippy socks will keep you grounded and glowing through every flow.
From studio to home workouts, these grippy socks will keep you grounded and glowing through every flow.
Whether you're a Pilates pro or just starting your practice, the right pair of socks can seriously elevate your experience. Think of them as your studio essential—offering grip, support, and hygiene without sacrificing style. In this guide, we’ve rounded up the top Pilates socks that deliver on performance and aesthetics. From breathable fabrics and non-slip soles to cute designs that actually stay put, these picks are perfect for reformer devotees, mat flow fans, and everyone in between. Trust us, your feet (and your core) will thank you.
1
LULULEMON
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Designed with targeted arch support and discreet grip, these no-show socks from Lululemon are a game-changer for reformer and mat Pilates alike. Sleek, breathable, and ultra-secure, they keep you grounded without compromising on comfort or style.
2
ALO YOGA
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A studio staple made for Pilates, barre, and reformer classes, this no-show sock combines non-slip silicone grips, cushioned soles, and adjustable cross-over straps for a perfectly secure fit. Crafted from breathable nylon, polyester, and spandex, it stays comfortable through sweat and frequent movement, while the sleek aesthetic makes it as stylish as it is functional.
3
UNDER ARMOUR
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Built with breathable fast‑dry fabrics and ventilated mesh, the Under Armour UA Breathe Balance socks offer an ultra-light, sweat-wicking design that keeps your feet cool in Pilates, barre, or hot yoga. With silicone grippers underfoot, arch support, and a heel tab to prevent slippage, they deliver studio grip without bulk—perfect for movement that calls for both control and comfort.
4
ADANOLA
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These mid‑length Adanola grip socks blend soft organic cotton with branded cuffs and silicone sole patterns for excellent traction in mat or reformer classes. Stylish yet practical, the dual‑tone pack is ideal for everyday studio wear—supporting balance, movement, and a clean, minimalist aesthetic.
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SWEATY BETTY
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Sweaty Betty Ballet Gripper Socks: A ballet-style essential designed for Pilates, barre, and yoga sessions, these socks feature a soft cotton blend with crisscross elastic straps and secure gripper soles for ultra stability. Stylish yet functional, they’re as comfortable as they are reliable.
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TALA
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The Logo Pilates Grip Socks by Tala are made with a sustainable blend of organic cotton and recycled polyester. With arch support, a snug ankle fit, and T-shaped anti-slip grips, they’re designed for stability, breathability, and conscious movement.
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VARLEY
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The Kendrick Grip Sock is a modern take on the classic pilates sock, with a longer crew silhouette and soft micro-terry cushioned sole. Designed with a high-traction silicone grip and breathable cotton blend, they blend premium performance with everyday style.
Blog Post Title Four
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.